Selling Your Home with the Susan Dopson

As with any business transaction you conduct, it is so important that you can have faith and trust in the people you are dealing with.

Selling your most treasured asset is probably the most notable example of the importance of having faith and trust in a true consummate professional. That's where I come in.

When you list your home with the me, you can relax and rest assured that everything is being attended to in the most competent, honorable, and efficient manner possible.

Excellence is never by chance. I have made a commitment to being the best there is in real estate. Just read some of the testimonials (in the Profile - Susan Section) to see what other people are saying about the service I provide.

I put everything in writing so that you have no surprises. On a continuing basis, you will receive an itemized report from me detailing all activities that have recently occurred on your property. I am also dependable in availability to discuss any details with you.

Selling your home doesn't have to be stressful! Just list with me.

What Happens Next?

You've decided to sell your home. Simply contact me to "get the ball rolling". I will come to your home at your convenience in order to view your home and talk with you in person.

I want to personally see your home in advance of preparing a report in order to come up with an accurate listing price on your property. This customized report is referred to as "Comparative Market Analysis" and is presented to you shortly after our meeting.

My service goes well beyond what is expected. I will also consult with you and advise on how to best prepare your house for sale in order to maximize the price your receive. The goal is to obtain the highest dollar amount and best terms possible for you.

When you have decided to go forward, I will review the Multiple Listing Service (MLS) agreement with you, so that everything is understood. The MLS agreement is completed with the greatest of care and accuracy to ensure that your home is represented in the best and truest light.

What is MLS Service?

The MLS service is a very powerful and efficient real estate selling system that markets your home to other registered Realtors who are members of the Willamette Valley Multiple Listing Service. The combination of my marketing plan along with listing your home on the MLS system will enable your home to obtain the greatest exposure possible.

There are approximately 1,597 members in our real estate board area that can access the MLS system and bring potential buyers in to view your property when it is listed. All realtors can negotiate a sales transaction on your home, with me working together with you.

Your home will also be marketed to the world multiple Internet web sites.

Selling Mistakes to Avoid

Pricing incorrectly (too high or too low) - Make sure you determine the market value of your home correctly. If your asking price is significantly higher than what the market is currently bearing, many potential buyers looking for your style of home will view similar but lower priced homes first. Not only does this limit the pool of potential buyers but it also increases the chances that your home will sell for less than its actual value. This is due to the "discount" often associated with properties that have been on the market for a longer than average time. Buyers are often overheard asking their Agent... "What's wrong with that home? It's been for sale forever". Alternatively, if your asking price is too low, you are literally giving away your hard-earned equity just because you did not know what the market would bear.

Failing to "showcase" your home - A little work can improve the first impression of your home a thousand-fold. First impressions are lasting impressions and can dramatically affect a property's perceived value.

Mistaking a Bank's appraisal or a new Tax Assessment as your home's actual market value - These processes are based on general guidelines such as lot size and square footage, not the specific qualities and improvements of your home. Using either of these as a baseline could cause you to overprice or underprice your property. It requires detailed background knowledge of all recent neighborhood sales as well as homes currently for sale in order to estimate value accurately. I provide a detailed market evaluation.

Choosing the wrong realtor or choosing a realtor for the wrong reasons - It is critical that you have full confidence in your realtor's experience and abilities. You want a realtor who can explain the whole selling process to you, has a good feel for the market, has access to potential buyers and offers sound advice on how to improve your chances of selling. Try to avoid choosing a realtor on the basis of which one gives the highest estimate of your home's value. In order to achieve the best sale price within a reasonable period of time you need an accurate indication of what the true market value of your property is. Knowing this allows you to properly price your home, thus maximizing your chances of selling and allowing you to make your future plans with the sure knowledge that your goals can be attained.

Failing to take current market conditions/trends into account - Is it a Buyer's market, a Seller's market, a balanced market? What do future trends look like? I provide a full analysis.

Not taking advantage of market fluctuations - The Big Picture... Moving up in a market downturn? If your $150,000 home has dropped 10% in value, so has your $300,000 dream home. Yes, you lose $15,000 on your current home, but you save $30,000 on your next purchase! Always keep in mind the big picture.

Using "hard sell" during showings - No one likes being pressured. As well, buyers might wonder why you are so anxious to sell. Let your home speak for itself.

Mistaking "Lookers" for "Buyers" - Many people who look at homes for sale may just be getting a feel for the market, seeing how others "showcase" their homes, or even just looking for decorating ideas. I deal with these situations on a full-time basis and has the experience needed to separate the "Lookers" from the actual "Buyers".

Relying too heavily on advice from the Buyer's realtor - The interests of buyers and sellers are often opposing. In an agency relationship it is very difficult for one realtor to look out for the interests of both the buyer and the seller. You want to make sure you are familiar with Real Estate relationships and the difference between being a client or a customer before accepting advice from an agent or entering into any formal relationship with an agent.

Limiting the marketing and exposure of your property - Part of what a good realtor does is to ensure that your property is showcased and marketed in the best and most productive manner possible. Not allowing a "For Sale" sign on the front yard, or limiting viewing times can dramatically reduce the number of prospective purchasers seeing your home and have a serious impact on your bottom line.